HANSRAJ COLLEGE
University of Delhi
NAAC Grade A++ with CGPA 3.71 NIRF Rank # 3 (Amongst Colleges)
University of Delhi
NAAC Grade A++ with CGPA 3.71 NIRF Rank # 3 (Amongst Colleges)
UGC’s new venture- ‘Community College’ is an attempt to make education more accessible to a large number of individuals of the community by offering low cost and high-quality education locally, that encompasses both vocational skills development as well as the traditional coursework. This provides the students with an opportunity to gain experience by venturing into the employment sector as well as continue their education via an open-education system. This concept caters to the learning needs of a community and boosts a synergistic relationship between the community, college, and the job market.
Hansraj College proudly presents its cutting-edge Digital Marketing, now enhanced with Generative AI modules.
Unlock the future of Marketing with cutting-edge AI tools and strategies. Learn to craft smart campaigns, generate dynamic content, and analyse real-time data, Master SEO, social media, and personalization – powered by Generative AI. Prepare for in–demand careers in the evolving digital landscape. Shape tomorrow’s brands with innovation, intelligence, and impact.
The programme is open to: Freshers, Graduates, Traditional marketers, Entrepreneurs, Brand managers, Sales professionals. No prior experience in digital marketing is required.
With businesses increasingly shifting towards digital platforms, professionals with expertise in Digital Marketing and AI-driven marketing tools are in high demand. This programme prepares participants for a wide range of roles across industries, startups, agencies, and freelance markets.
Graduates can explore career opportunities such as:
| Digital Marketing Executive / Manager | Social Media Manager |
| SEO Specialist | Content Marketing Strategist |
| Performance Marketing Specialist | PPC / Google Ads Specialist |
| E-Commerce Marketing Manager | Affiliate Marketing Manager |
| Marketing Automation Specialist | AI-Powered Content Creator |
| Digital Marketing Analyst | Online Reputation Manager |
The programme also opens opportunities for freelancing, consulting, and entrepreneurship, enabling learners to manage digital campaigns, build online brands, and offer marketing services to clients worldwide.
With the integration of Generative AI skills, participants will be prepared for the next generation of marketing careers where creativity, data, and automation work together to drive business growth.
Students gain a strong foundation in digital marketing while learning how Artificial Intelligence is transforming the industry. The course covers essential areas such as search engine optimization, social media marketing, content creation, lead generation, and online advertising, along with the use of AI tools for content, image, and video generation.
Participants will also learn how to design AI-driven workflows, build AI-powered solutions without coding, and create automated agents to execute complex tasks. Through hands-on projects, practical assignments, and real-world case studies, learners develop a strong portfolio demonstrating their digital marketing and AI capabilities.
Key learning areas include:
Digital Marketing
| Digital Marketing Foundations | Blogging and Content Marketing |
| Email Marketing and Marketing Tools | Website Planning and Structure |
| SEO (On-Page and Off-Page) | Social Media Marketing |
| E-Commerce Marketing | Lead Generation Strategies |
| Funnel Marketing and Affiliate Marketing | Google Ads and Online Display Advertising |
| Google Analytics and Performance Tracking | Online Reputation Management |
| Mobile Marketing | Video Marketing |
Generative AI
| Understanding Large Language Models and Prompting Techniques | Advanced Prompt Engineering |
| Image Generation using AI | Video Generation using AI |
| Creating AI Agents for Workflow Automation | Building AI Solutions without Coding |
The programme also offers hands-on project development, industry exposure sessions, resume and portfolio mentorship, and digital tool certifications to prepare learners for real-world opportunities.
Upon successful completion, students will receive a Certificate of Completion from:
Dedicated Placement cell equips students in preparing for Job/ Internships, building a portfolio, & assists in Placement opportunities.
Interested candidates can:
Data Analytics and experience holders have become crucial as data has become the sauce of everything. With the advent of technology, there is abundant data that needs to be managed and handled in a way that benefits the business. Data analytics is indeed omnipresent now; almost every industry has adopted data analytics to make their management and planning more efficient than ever. With such widespread data analytics in the market, a beginner's guide to data analytics gives you the right skill set and knowledge that can open up new avenues and opportunities.
This Data Analytics for beginners course is ideal for anyone who wishes to learn the fundamentals of data analytics and pursue a career in this growing field.
After Certification, the students can choose their career in different capabilities: Data Scientist, Data Engineer, Data Analyst, Machine Learning Engineer, Data Journalist, Database Admin, Financial Analyst, Business Analyst, Product Analyst, Business Intelligence Analyst, Marketing Analyst, Quantitative Analyst, Data Visualization Specialist, Functional Analyst and Data System Developer.
Course Duration: 6 Months
The Courses in Mass Communication have achieved admiration in the wake of an increase in Social media channels. In recent years we have witnessed unprecedented growth in the world of communication. Gone are the days when a brief and sweet reporting could seek the information across. Not only the world of communication has changed but also the target audience did.
This course is for beginners and ideal for anyone who wishes to learn the fundamentals of Journalism and Mass Communication and pursue a career in this growing field.
Course Duration: 1 Year Course