Finance, Marketing

• PhD , 2010 , Guru Jambheshwar University of Science and Technology, Hisar, Haryana
• M Phil , 2006 , Kurukshetra University, Kurukshetra
• M Com , 2002 , Kurukshetra University, Kurukshetra
• MBA , 2008 , Guru Jambheshwar Uni. Science & Technology, Hisar, Haryana
• B Ed , 2005 , Kurukshetra University, Kurukshetra
• B Com , 1999 , Kurukshetra University, Kurukshetra
• NET in Commerce , 2008 , UGC
• JRF in Management , 2009 , UGC

TEACHING EXPERIENCE (18 years)

#          Presently working as associate professor in Deptt. Of commerce in Hansraj College, University of Delhi. (13 years)

#              Worked at N C College of Engineering at Israna, Panipat  as a Lecturer for 1 year

#              Worked as a Faculty Member at ICFAI National College-Hisar in the field of Finance and Quantitative Methods for 2 years and 7 months.

#          1 years and 1 month’s teaching experience at O.D.M Institute of Mgt and Technology under GJUS&T to MBA and BBA classes.

Fundamentals of Investment, Business Statistics, Marketing Management, Research Methodology,

Guided a good number of Research Projects of MBA and MCom Students.

• Member of Hindi Debating Society in academic years  2012-13 and 2014-15
• Convener of Hindi Debating Society in academic year 2013-14.
• Convener of Finance and Investment Cell, session 2014-15
• Member of Equal Opportunity Cell and Enabling Unit in academic years 2015-16 and 2016-17.
• Member of HARITIMA-Environment Awareness Committee in academic year  2014-15 and 2016-17.-Went for the trip to Yamuna Biodiversity Park with approx 100 students.
• Co- Convenor of Commerce Society for the session 2016-17
• Convenor of Commerce Society for the session 2017-18
• Member of SPIC MACAY in academic year 2018-19 and 2020-21
• Member of Equal Opportunity Cell and Enabling Unit in session 2020-21
• Member of SPIC MACAY for the session 2020-21
• Member-Screening Committee-Department of Commerce (2021 and 2022)
• Member- Hostel Committee- For the last five years. (2017-2022)
• Member- Admission Committee-Commerce (2021-22)
• Member- North East Cell (2021-22)
• Coordinator, Gyan Setu Scheme- for 2 colleges (2021-220
• Member- Research Council-Commerce (2021-22)
• Teacher-in-charge (2022-23)
• Convenor, Admissions- Commerce (BCom (H)) 2022-23

"Financial Management Practices in Small Scale Enterprises (SSEs): An Empirical Study of Haryana", Registerd in 2007 and got awarded in Nov. 2010.

Principal Investigator and Idea generator of Innovation Project HR-204 entitled "Public Private Puzzle in Education: Where the parents want to send their children and Why?" Guided 10 students for the same. The amount sanctioned for this project by the University of Delhi was Rs. 3,50,000. Project has been completed and submitted in March, 2015.

Published Edited Book entitled “Emerging Issues in Commerce and Business Management”, 2016-2017, ISBN : 978-81-931842-9-5, Publication- All Clear Publications, Delhi.

PUBLICATIONS IN NATIONAL JOURNALS

#          Bodla, B.S. and Sushma Rani Verma (2007), “Life Insurance Policies in Rural Area: Understanding Buyer Behavior”, The Icfai Journal of Services Marketing, Vol.V, No. 4, pp18-27.

#          Bodla, B.S. and Sushma Rani Verma (2008), “An Analysis of the Performance of SSIs in the Era of Globalization”, The Icfai Journal of Managerial Economics, August 2008,Vol VI, No.3,pp. 40-53.

#          Sushma Rani Verma (2009), “Performance of SFCs in Liberalized Era: A Study of Haryana Financial Corporation”, SEDME, Vol. 36, No. 2, pp. 45-64.

#          Sushma Rani Verma (2009), “Determinants of Financing Pattern in Small Scale Industries”, Review of Professional Management, Vol. VII, Issue-2, pp. 36-46.

#          Sushma Rani Verma (2010), “Determinants of Capital Structure of Small Scale Enterprises”, KAIM Journal of Management Studies, Vol. 2, No. 2, pp. 76-82.

#          Sushma Rani Verma (2010), “Performance of Haryana Financial Corporation in Liberalized Era”, The  IUP Journal of Managerial Economics, Vol. VIII, No. 1 and 2, pp. 77- 87.

#          Sushma Rani Verma (2010), “Role of Banks and Financial Institutions in Financing of Small Scale Industries”, Review of Professional Management, NDIM, Vol. 8, Issue 1, pp.31-37.

PUBLICATIONS IN INTERNATIONAL JOURNALS

#         Sushma Rani Verma and B. S. Bodla (2009), “Financing of Small Scale Enterprises (SSEs): A Survey of Literature”, International Journal of Value Chain Management, Vol. III, No. 4, pp. 411-429.

#          Sushma Rani Verma (2010), “Capital Budgeting Practices in SSIs: An Empirical Study of Haryana”, Sangarahan-An International Bi-Annual Refereed Journal, Vol. I, No. 1, pp. 40-48.

#          Sushma Rani Verma and B.S.Bodla (2010), “Trends in Working Capital Management of Small Scale Industries”, International Journal of Management Rivulet, Vol. I, Issue-1, July-Dec. 2010.

PUBLICATIONS IN EDITED BOOKS

#          Bodla, B.S. and Sushma Rani Verma, “Life Insurance Policies in Rural Area: Understanding Buyer Behavior”, Derivative Book on the topic "IUP on Life Insurance in India: Trends and Developments" by Mr.Dhandapani Alagiri, Icfai Business School Research Center, Chennai.  

#          Bodla, B.S. and Sushma Rani Verma (2008), “Financing of Small Scale Enterprises: A Review of Literature”, Derivative Book on the topic "Innovations in Management Practices" by Dr. Jayanthi Ranjan  et al, Macmillan Publishers, 2008.  

#          Sushma Rani and B. S. Bodla (2011). “Perception of small Enterpreneurs about the role of financial institutions”, Edited Book on “Contemporary Issues in Corporate Finance” by Anu Singh Lather and  Divya Singh. Publisher Excel books Naraina Delhi. Pp 45-57. (ISBN: 978-81-7446-983-0)

#          Sushma Rani (2015), “Affiliate Marketing: An Exploratory Research of Independent Distributors”, Book proceeding on Evidence based Management, Vol II, by BITS-Pilani, pp 321-26 (ISBN: 978-93-84935-18-4).

#          Sushma Rani (2017), “Online Buying Behaviour of Youth: A Comparative Study of Delhi and Pune”, Emerging Issues in Commerce and Business Management, All Clear Publications, pp 234-241 (ISBN: 978-81-931842-9-5)

#          Sushma Rani and Priti Sharma (2017), “Emotional Intelligence among Teachers: A Case Study of School Teachers”, Images of Intellectual Capital, pp- 280-293, Cambridge Scholars Publishing. . ( ISBN: 978-1-4438-9706-8 )

#          Paper presented in IBS Sponsored   International Conference on “Globalization: opportunities and challenges” held at Ahmedabad  on 26-28 December,2007.

#          Paper  presented in National Seminar on “: “Indian Economy-Emerging Challenges in Globalized Regime” held at Pehova, Haryana on 18-19 Nov.2006.

#          Paper presented in International Conference on “Innovation in Redefining Business Horizons” at IMT Ghaziabad on 18-19 December 2008.

#          Paper presented in International Conference on “Economics & Finance” at IBS Bangalore on 8-9 Jan 2009.

#          Paper presented in “INBUSH 2009: The Eleventh International Business Horizon” held at Amity International B-School, Noida on 25- 27th Feb 2009. The title of the paper was “Impact of Terrorism on Indian as well as World Economy”.

#          Paper presented in “INBUSH 2009: The Eleventh International Business Horizon” held at Amity International B-School, Noida on 25- 27th  Feb 2009.  The title of the paper was “Performance of Haryana Financial Corporation in Globalized Era”.

#          Paper presented in Haryana School of Business, GJU S&T Hissar in “HSB 1st Annual Conference on Business and Management”  held on 19-21 March 2009. The title of the paper is “An Inter Industry Analysis of Receivables Management in Small Scale Industries”.

#          Thesis presented in “Quest- A PhD Thesis Conference” organized by INC at Hyderabad held on 16-18 March 2009.

#          Paper presented in N C College of Engineering, Israna (Panipat) in “National Conference on Retail Management” held on 7th Nov. 2009. The title of the paper was “Role of FDI in Retail Sector”.

#          Paper presented in Haryana School of Business, GJU S&T Hissar in “HSB 2nd Annual Conference on Business and Management” held on 26-27 March 2010. The title of the paper is “Problems of Small Scale Industries in Haryana”.

#          Paper presented at University School of Management Studies, GGSIP University, Delhi in National Conference on “Contemporary Issues in Corporate Finance” held on Jan. 29, 2011. The title of the paper is “Perception of Small Entrepreneurs about the Role of Financial Institutions: An Empirical Study”.

#          Paper presented at Vistula University, Poland (Warsaw) in International Conference on “Intellectual Capital and Education” held on 4-6 Dec. 2014. The title of the paper is “Emotional Intelligence among Teachers: A Case Study of School Teachers.”. This was sponsored by University Grants Commission.

#          Paper presented at BITS Pilani, in International Conference on Evidence Based Management (ICEBM) held on March 20-21, 2015. The title of the paper was “Affiliate Marketing: An Exploratory Research of Independent Distributors”.

#          Paper presented at Hansraj College in National Seminar on Emerging Issues in Commerce and Business Management held on January 7, 2017. The title of the paper was “Online Buying Behaviour of Youth: A Comparative Study of Delhi and Pune”. Won the Best Research Paper Award for the same.

Took several sessions as a Resource Person in seminars and workshops on Research methodology and career councelling.

Delivered lecture as a resource person for 2 sessions in a 'One Week Workshop' organized by UGC-HRDC ,Bhagat Phool Singh Mahila Vishvavidyalaya, Khanpur Kalan, Sonepat on the topic "Research Process" dated Jan 9, 2021.

Delivered an Expert Talk as a Resource Person in Online Webinar titled "Higher Education Opportunities after Graduation for Commerce Students" on 22nd June, 2021, held by Ch. Mani Ram Godara Govt. College for Women, Fatehabad, Haryana.

Delivered a Chief Guest Address on the Intra Collegiate Fest 'Excelsior 2021' held on 27th October, 2021 organized by the Department of Commerce, Kristu Jayanti College, Bengaluru. 

Delivered a session as a Resource Person on the topic "The Basics of Research in Social Sciences" in a Two Day International Webinar held by Department of Economics, Sree Devi Kumari Women's College, Tamil Nadu dated 30th October, 2021.

Delivered an Expert Talk on "Research Methods and Data Analysis" in a Three Days National Workshop organized by Department of Commerce, Bhagat Phool Singh Mahila Vishvavidyalaya, Khanpur Kalan, Sonepat dated 26th March, 2022.

Delivered an Extention Lecture as a Resource Person on the topic "Career Development and Higher Studies" in a National Seminar organized by Government College for Girls, Palwal, Kurukshetra  dated April 30, 2022.

Delivered 2 sessions as a Resource Person in A Two-Day Inter-College Workshop titled "Tools and Techniques for Elementary Data Analysis" organized by DAV Institute of Management, Faridabad on 27th May, 2022. 

Organised Two National Seminars in the Capacity of Convenor. 

Organised International Conference in 2021 being a Co-convenor.

Organised several FDPs, Workshops and Webinars in the capacity of Convenor/Coordinator.

PERSONAL & PROFESSIONAL GROWTH

#          Participated in National Seminar on ‘Environment and Sustainability in the Third World’ held by Department of Chemistry, Hansraj College dated 28th February, 2020.

#          Participated in Seminar-‘ Crime against women in conflict areas and areas affected by natural calamities’- organized by Women Development Cell in collaboration with National Commission for Women on 31st January,2020.

#          Successfully completed Three Days FDP on ‘Fundamentals of Intellectual Property Rights’, organized by Department of Botany under PMMMNMTT Scheme of GOI, from 23/01/20 to 25/01/20.

#          Participated in one day workshop on ‘Soft Skill Development in New Age Teaching’ organized by MHRFDC center, Hansraj College on 19th October, 2019.

#          Successfully completed 2 weeks UGC sponsored Refresher Course in “Business Management, Economics and Commerce” held by CPDHE, University of Delhi from 28/06/19 to 11/07/19.

#          Participated in one day ‘Smart Investor Program’ organized by International College of Financial Planning on 16th Feb, 2019.

#          Successfully completed 3 weeks Refresher Course in Business Management from 7.12.2017 to 27.12.2017 organized by UBS, Punjab University, Chandigarh.

#          Participated in One Week Faculty Development Program on “Research Methodology and advances in Commerce” held by Hansraj College, University of Delhi, from 28th April to 4th May 2017.

#          Participated in one day FDP on ‘Financial Literacy’ organized by Department of Economics, Hansraj College on 23rd March, 2017.

#          Participated in Seminar on ‘Goods and Services Tax’ organized by Department of Commerce, Hansraj College on 15th February, 2017.

#          Attended the one day certified FDP on ‘Research Data Analysis Using EXCEL and SPSS’ on November 16, 2016.

#          Participated in One week Faculty Development Programme on “Advanced Data Analytics with SPSS & AMOS” held by Delhi Institute of Advanced Studies, Delhi from June, 5th to 11th, 2016.

#          Attended Seminar on ‘Social Marketing’ organized by Department of Commerce, Hansraj College on 29th September, 2016.

#          Successfully completed 3 Weeks Refresher Course on the topic-Make in India from 07/12/15 to 26/12/15 from HRDC, Mumbai

#          Attended 3 days training course at CPDHE (9/7/13 to 11/7/13) in Business entrepreneurship and management

#          Successfully completed Orientation Program from 07/06/12 to 04/07/12 (4 weeks) from Guru Jambheshwar University of Science and Technology, Hisar (Haryana).

#          Successfully completed a 35 days Faculty Training Program (FTP) at Hyderabad (Stood first in Domain) in 2007.

#          Attended FDWs (Faculty Development Workshops) in Economics and Quantitative Methods.

#          Attended the QUEST 2009- The Doctoral Theses Conference from March 16, 2009 to March 18, 2009 at INC-Hyderabad.

#          Delivered lecture as a Resource Person in a Workshop on the topic ‘Research Methodologies in Management Thesis’.